About MMG

Founded in 1981 as a pioneer in fashionable and trendy watches, MMG Brands quickly established itself as one of the leading names on the West Coast. Our early success with watches laid a solid foundation for understanding market trends and consumer desires. This expertise allowed us to expand our horizon, moving beyond watches to embrace a variety of trending consumer products.

Today, MMG Brands (Modern Merchandise Group) stands as a dynamic leader in the global consumer goods market, delivering a diverse array of products that span categories such as Toys, Pets, Celebrations, Fashion, Home Goods, and Tech/Novelty. Our ability to pivot and adapt to emerging trends has not only fueled our growth but has also reinforced our commitment to innovation and excellence.

As we continue to evolve, our core mission remains the same: to identify and bring to market the latest trends, ensuring that our offerings resonate with consumers and retailers alike. Our journey from a specialty watch importer to a multifaceted trendsetter in the consumer products industry underscores our dedication to progress and passion for delivering quality and excitement to every corner of the marketplace.

Our Core Values - TRENDS

At MMG Brands, we believe that our values are foundational to our success and essential to maintaining our position as a leader in trendsetting consumer products. Each value is carefully chosen to reflect our commitment to innovation, excellence, and social responsibility.

These core values are more than just words—they are the principles that guide our daily operations and decision-making processes, ensuring that MMG Brands remains a leader in the consumer goods industry.


Great things in business are never done by one person; they’re done by a team of people. At MMG Brands, we thrive on collaboration. Our team is encouraged to bring diverse ideas to the table, fostering a creative and inclusive environment where innovation can flourish.


In the fast-paced world of consumer trends, staying relevant is paramount. We continuously adapt our strategies and products to align with current and emerging market demands, ensuring that we are always at the forefront of the industry.


We are committed to excellence in everything we do. From the initial concept to the final product, our team strives to exceed expectations and deliver superior quality that our customers can trust.


We are in the business of bringing newness to the market. Novelty is at the core of our operations, compelling us to push boundaries and pioneer products that excite and inspire consumers worldwide.


We celebrate and harness the power of diversity. By embracing different perspectives within our team, we gain a deeper understanding of global markets and consumer needs, driving innovation and creativity in our product lines.


We take our role in the community and the environment seriously. MMG Brands is dedicated to making a positive impact through sustainable practices, ethical sourcing, and active participation in community initiatives.